About Our Founder

Samra Partners was founded by Diana Samra, an experienced senior manager and recruitment professional with a strong track record across the Employment Services and Recruitment Industry.

Diana brings extensive experience spanning operational leadership, performance management, and end-to-end recruitment. Her career progression – from Recruitment Consultant through to Account Executive and Senior Management roles – has provided her with a deep, practical understanding of both employer and candidate needs, as well as the operational realities of workforce delivery.

With a results-driven approach, Diana’s expertise includes operational management, strategic planning, data analysis, career development, coaching, team leadership and technical recruiting. She is known for her ability to translate strategy into action, delivering measurable outcomes while maintaining a strong focus on quality, compliance and long-term sustainability.

Throughout her career, Diana has been recognised for her stakeholder-orientated mindset and commitment to exceptional customer engagement. She places strong emphasis on building trusted relationships, delving high-performing teams, and ensuring alignment with organisational values and objectives.

Samra Partners reflects Diana’s professional philosophy; a boutique, relationship-led approach to recruitment and workforce consulting, focused on integrity, performance, and delivering outcomes that support long-term success for employers and candidates alike.